Commissioner Bob Bowlsby announced on Friday that the Big 12 Conference will distribute a record $364.9 million to its 10 institutions for the fiscal year.
That totals amounts to roughly $36.5 million per school, probably placing the Big 12 third among the Power 5 conferences, behind the Southeastern Conference and the Big Ten, but ahead of the Pacific 12 and Atlantic Coast Conference.
Unlike other conferences, which include Tier 3 revenue from conference networks in their distribution figures, the Big 12’s distribution numbers do not include Tier 3 revenue.
The Longhorn Network, which is owned by ESPN, pays Texas an additional $15 million per year on average, while Oklahoma nets roughly $5 million from its Tier 3 agreements with Fox.
The 6.4 percent increase from last year was boosted by the return of the Big 12 title football game, which Bowlsby said gave the league an additional $30 million in revenue.
That helped offset the Big 12’s one-year loss of the Sugar Bowl, which was part of the College Football Playoff last season. When the Sugar Bowl is not part of the playoff, the Big 12 and the SEC have an agreement with the bowl that pays the conference roughly $40 million.