But the Chargers, the players and coaches, aren't concerned about possibly playing second fiddle to the Rams (2-0) after they won their first two games and the offseason with a series of splashy moves.
The Chargers (1-1), Los Angeles' other team, will take the blue-collar approach as they approach Sunday's showdown in the historic Los Angeles Memorial Coliseum.
But don't think the Chargers are void of stars.
That's among the angles for Week 3 as the Chargers, much like the Rams, have weapons on both sides of the ball. That would be particularly true if Pro Bowler Joey Bosa (foot)was fit, but the Chargers still have plenty of firepower.
"It's a heck of an opponent but we are looking forward to it," quarterback Philip Rivers said.
The Rams definitely have a strut about them as they haven't allowed a point in six straight quarters. They are allowing a league-low 6.5 points but the Chargers aren't shying away.
Maybe it's because what it can attack the Rams with. Rivers is the veteran leader with one of the NFL's best backs in Melvin Gordon and the same can be said about Keenan Allen in the wide receivers' category.
Tight end? Only Antonio Gates who has more touchdown catches at that position than anyone.
But Rams aren't going to back down either. It's pretty much a "bring it on" attitude they present, with former Chargers defensive coordinator Wade Phillips keeping it simple.
"They don't try and trick you," Rivers added. "They just line up and say they are better than you are."
The Rams are stacked and the Chargers realize it. But that doesn't mean they aren't in for their own fight for L.A., with this one being played out on the field.
SERIES HISTORY: 12th regular-season meeting. Rams lead series, 6-5. My how things have changed since these teams last met in 2014, with the St. Louis Rams coming to San Diego to face the Chargers. The Chargers won that day, 27-24, and have prevailed in two of the last three meetings. Of course, the biggest note from these two rivals playing each other comes from an exhibition game in the summer of 1999. Chargers safety Rodney Harrison hit Rams quarterback Trent Green low on a blitz, with Green blowing out his left knee on the play and leaving the game on a cart, his season, and presumably the Rams' as well, in ruins. Into the game came one Kurt Warner and he would go on to lead the Rams to their first Super Bowl title.